• Departments
  • Marketing 101

Marketing 101

coworkers working on marketing plan on tablet

Marketing 101: Start With A Marketing Plan

 

Today’s digital marketplace presents an exciting opportunity to connect with current and prospective clients — but making sure you stand out from the competition can be a challenge. A successful restaurant must be consistently marketed if it is going to catch the attention of customers and convince them to visit.

When determining how best to market your restaurant, it is easy to get overwhelmed by the options. Is an optimized website best? Should you invest in SEO services? Would a promotional email campaign help generate new leads?

Continue Reading

Print

Brand Me!

It won’t come as news to anyone that the restaurant industry is extremely competitive, with unique concepts opening daily. That’s why a marketable brand is so important to ensuring success.

But how do you determine what your unique brand is?

Continue Reading

Print

Plan for Success

Marketing has its lucky breaks, like if a national celebrity happens to walk into your establishment. Much of the time, though, planning and effort bring the results. Don’t let your Big Marketing
Plan always get pushed aside by the day-to-day.

Continue Reading

Print

  • 1
  • 2