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Marketing 101

Brand Me!

It won’t come as news to anyone that the restaurant industry is extremely competitive, with unique concepts opening daily. That’s why a marketable brand is so important to ensuring success.

But how do you determine what your unique brand is?

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Plan for Success

Marketing has its lucky breaks, like if a national celebrity happens to walk into your establishment. Much of the time, though, planning and effort bring the results. Don’t let your Big Marketing
Plan always get pushed aside by the day-to-day.

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Community Connections

Today’s customers want to know all the ways you’re supporting their community. Even venues that entertain plenty of tourists can benefit from doing good—and talking about it. Stretch your mind and stretch your dollars, to build awareness and traffic for your business.

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Being Social

Whether you’re new to social media or have been doing it for quite a while, it’s always a good idea to review and refresh your strategy. Especially since things continue to evolve. New online platforms are launched, foodservice competitors come and go, and your own circumstances change.

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@ Home on the Web

Even if you’re using standard advertising or social media (consistently, we hope), you really should have a website. Simply because customers today—and potential customers—expect it. Your website is the go-to: Keep it exciting and relevant! But first, it needs to be both functional and interesting.

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